For viral content creator Rudy Willingham—known for street art, cutouts, and stop-motion sequences that are alternately cheeky, quirky, and celebratory—even the most ordinary elements of life shine with creative possibility. For this Gigantic interview, he asked his 347,000 Instagram followers to ask him their burning questions. 


What are your three favorite books of all time?

  1. The Advertising Concept Book by Pete Barry

    This is the best book on advertising creative I’ve ever read. Without it, I don’t know if I ever would have become a creative!

  2. Steve Jobs by Walter Isaacson

    Such an inspiring read! I love how he viewed business and technology as an art form.

  3. Wall and Piece by Banksy

    This book changed my life! Seeing Banksy blend art with his surroundings was amazing. It’s what inspired me to get into street art. 

 

How are you inspired by other artists?

I try to consume as much art as I can and really study it and try to figure out what makes it so great. The hope is that it seeps into my brain through osmosis. I also do the same thing with viral videos. How long are they? Why are they so shareable? What songs did they use? Then I try to marry the two: art and viral content.

 

How do you come up with an idea? 

Remember when you were a kid and you’d look up at the clouds and say, “That one looks like a dinosaur” or “That one looks like a guitar”? I’m doing the same thing, using a childlike imagination to transform my surroundings.

The theme of my art is that everything is art. Tail lights can become Terminator eyes. A cactus can be a middle finger. A sunset can be a dress. Everyday, ordinary things can be so beautiful. You just have to look at them in the right way.

 

What is your development process?

It’s different every time, but I always start with: “What is going on in the world right now? What are people talking about?” I want my art to reflect culture that’s happening in the moment. It has more impact that way.

Once I have a subject or a piece of pop culture I want to hit, I just think about what message I want to get across. If it’s something beautiful like a Simone Biles routine, for instance, I may do a stop-motion piece where each frame is shot in front of a beautiful red, white, and blue background. Or sometimes I just want to make something fun to cheer up my neighbors, so I’ll leave a bunch of street art around town. 

 

How has becoming a father changed your work?

That little goofer brings so much joy in my life. I figure that has to enhance my creativity somehow. It also gives me such a purpose in life and makes me want to make the world a better place for her. I hope my work does that somehow.

In a more practical sense, it also makes me think about money in a different way. I used to not really give a shit about it, but now I have to think like, How do I make a living doing this? I need to provide for this baby!

 

Which of your brothers do you like the most, and why is it John?

LOLLLLLLL. For those who don’t know, I have four younger brothers. I am the original, then there are four remixes. I love John the most because he listens to my music the most! Plus, he also has a new baby, so we’re in the daddy trenches together.

 

What’s your favorite Slow Dance song?

I used to be in a hip-hop group with the late, great Murder Dice called Slow Dance. My favorite song is either “Golddust,” “Barbizon,” or “Vampin,” mainly because of Murder Dice’s lyrics. I truly believe he is one of the greatest rappers of all time. His life was devastatingly cut short a year and a half ago due to cancer. I miss him like hell and think about him all the time. He’s still around, though, just in a different form.

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Have you ever gotten an idea from your dreams?

Yes, but they’re never good! I have been having this thing happen to me lately where I work in my dreams. Like, I’ll put in an 8-hour workday, then wake up and have to do another 8-hour workday. It’s such bullshit! Sleeping is supposed to be when you rest.  

 

If you could display one of your works in a museum, what would it be and why?

Probably my People magazine bathroom mirror, to surprise visitors with art when they least expect it! The thing I love most about street art is that you’re leaving little easter eggs for passersby to stumble upon. So I wouldn’t want it to be a framed piece; I’d want it to be in the lobby, or bathroom, or hallway. 

How did you come up with the cutout idea?

I always loved street art, but I don’t know how to paint! So I figured I could use paper cutouts and forced perspective to achieve the same results: mixing art with my surroundings. 

 
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How have you been able to be both punk rock and jock at the same time?

I feel like you really understand me to my core! I actually got my nickname “Rudy” from playing football in high school! I was about 120 pounds and would get absolutely destroyed every play, but I had a lot of heart, so the coaches started calling me Rudy! I also was very into hip-hop and DJing in high school. So I’d hang with the jocks and with the artsy crowd. 

I’ve always lived in both of those worlds. When I was playing a lot of rap shows, we’d be out drinking until 4 in the morning with some wild musicians, then I’d be up at 7 AM for a business call with Amazon. Having that range of experience gives you a unique perspective into human nature. Deep down, we’re all the fucking same. We’re just trying our best to be happy and do the right thing.

 
 

Rudy Willingham is a viral content creator,
DJ, copywriter, husband, and father living in Seatte.